Informa Marketing Services: Insight, Analysis, Action
Informa is one of the world's leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.
Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make.
We do this in each of our networks by focusing on five core tenets that make their information journey fruitful: Audience, Brands, Content, Performance Marketing and User Experience.
Informa Marketing Services provides a powerful marketing services engine to deliver your content and help you better measure and act on the results.
Overwhelmed by marketplace "noise", today's business decision makers are in greater demand of relevant content delivered on their terms. For marketers, content is the most important aspect of any marketing program, but without a powerful services engine built around its delivery, it is nearly impossible to measure what the content is accomplishing.
Our team of seasoned professionals provides:
- Custom content creation
- Performance marketing solutions
- Complete, dedicated management for the life of the program
- Lead nurturing and lead generation
Harnessing the power of Informa’s four Networks—Health & Nutrition, Medical, Business Technology and Business Solutions—our Marketing Services Team understands what content our audience wants and how they want to receive it. Coupling that knowledge with our ability to manage the work flow and fulfill a program, ensures delivery of qualified leads that help you achieve your marketing goals.
Informa provides powerful programs that offer the opportunity to engage your prospects early in the decision making cycle, and stay connected to them throughout the process, dramatically reducing your acquisition and conversion costs.