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Informa

Virgo Marketing

Content Development

As an information distribution company, we spend all of our time providing content to our audience, making it easy for everyone to find the information that he or she wants. Our content teams continually analyze trends and hot topics in their industries that our audience has a demand for and develop content in a format that they want. That's why our site traffic has doubled year over year and why we are seeing thousands of our audience members register to access content.

Each brand has an editorial anatomy that includes content for each level of audience engagement. We match readers' interest in certain topics with a variety of delivery platforms, from reports to slide shows to digital issues. In every case, the content is tailored to maximize audience engagement at certain points in their decision-making process.

To learn more about our content development process, please take a moment and watch our video.