In this continuously evolving digital world we live in, marketing to the masses is no longer enough; users expect and demand personalized attention. That’s why at Informa, we don’t follow one-size-fits-all marketing plans. We create and execute customized performance marketing plans which are created based on a series of intelligence-based tactics, derived from an analysis of key pieces of data. And to make sure we are reaching our audience members in the method they prefer, we employ a variety of channels to alert them of relevant content. Channels include websites, e-newsletters, social media, e-mail campaigns, print and digital magazines, tradeshows, direct mail, etc.
To sum up, performance marketing at Informa is an ever-changing plan that is created based on how the program is performing and is done in a way to not only engage our audience members but to also make sure the person consuming the information is the right person for our clients. To learn more about performance marketing at Informa and how it can help you grow your business, please take a moment and watch our video.